Cedric Chin on Twitter: "At no point did I pause to ask "wait, WHY is this author shoehorning all the habit formation literature into organisational behaviour, where it doesn't apply?" But of course the industry incentives matter: corp speaking gigs are incredibly lucrative for non-fiction authors!" / Twitter

This explains so, so much. Say you're reading a book. Like The Power of Habit. The 1st half is great: all proper research-backed ideas about habits. The 2nd half is a disaster: Duhigg shoehorns it into org behaviour. Real reason: he wants the $ of the corp speaking circuit!

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Bill Stearn

@Dollar_Stearn

Aug 21, 2020

Replying to @ejames_c

Yes, nothing is explicitly stated in that chapter but I think being sufficiently vague might be a feature, not a bug; the lucrative corporate speaker circuit could be a motivating factor to shoehorn some organizational behavior into a non-fiction book ;) apbspeakers.com/speaker/david-

Cedric Chin

@ejames_c

At no point did I pause to ask "wait, WHY is this author shoehorning all the habit formation literature into organisational behaviour, where it doesn't apply?" But of course the industry incentives matter: corp speaking gigs are incredibly lucrative for non-fiction authors!

3:56 AM · Aug 21, 2020TweetDeck

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So, so true.

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