This explains so, so much.
Say you're reading a book. Like The Power of Habit.
The 1st half is great: all proper research-backed ideas about habits.
The 2nd half is a disaster: Duhigg shoehorns it into org behaviour.
Real reason: he wants the $ of the corp speaking circuit!
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Replying to @ejames_c
Yes, nothing is explicitly stated in that chapter but I think being sufficiently vague might be a feature, not a bug; the lucrative corporate speaker circuit could be a motivating factor to shoehorn some organizational behavior into a non-fiction book ;)
apbspeakers.com/speaker/david-