Effective writing requires
1) skill
2) focused time
3) a clear message
4) a known audience
5) good writing tools
1 takes time to get. 2-4 is available to most people if they put in the effort. 5 is where tech puts most of its focus
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I would actually tweak this to say 6) good research/note-taking tools, and a process around them.
Twitter seems to obsess more about this more than anything else.
But it’s really a small component of the writing.