Conversation

The hardest thing for me to grok in marketing is that it's worth it to invest in brand marketing. Perf marketing is quantitative. What's the conversion? ROI? Brand marketing is storytelling.

@wes_kao

argues you need both, but the latter continues to boggle my mind.

11:06 PM · Aug 4, 2020Buffer

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I haven’t done much, but I think of it as something that increases the response of performance marketing.

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I think somethings you can’t and don’t need to measure. Brand marketing is just like showing the world how proud you are of something you created imo

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I think most of it seems insain. In most cases i bet it makes more sense to invest in making your story better (ie your product/service) than spending on brand marketing your story.

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But the maybe that’s hard and spending ad dollars with no performance metrics is pretty easy