There seems to be 2 views on LinkedIn:
1. It's a professional networking tool, but full of shit content.
2. It's a professional networking tool, and what a great opportunity! So many people posting shit content!
I suspect view (2) is undervalued right now. Thoughts?
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I think (2) is true for anyone selling into enterprises - often other social networks are blocked for people so they end up spending a bunch of time on LI.
I don't think eyeballs there for any other segments?
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I have a software engineer friend who tells me he gets most of his career-related content from LinkedIn.
I nearly spat out my coffee when he told me that.
There's something weird going on here, and I'm not sure what.
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Among the data folk, the majority seem to be more active on LinkedIn–when people find me and want to connect, 75% come via LI, 25% via Twitter 🤷♂️
To improve my feed, I unfollowed everyone (mighil.com/mass-unfollow-) and curated who I follow (<100). This seems to help the feed.
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That said, I much prefer the content on Twitter though; the ratio of info to meh is far higher. Maybe it's Twitter's feed algo, which is better at surfacing better info, faster.
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