April Dunford is one of the most amazing marketing thinkers out there. I swear every single time I read something by her, or hear her speak, it's amazing. Obviously Awesome is probably the most actionable treatment I've seen on product positioning; consider buying it.
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OK, little announcement: My book is on sale starting now for a sweet $0.99. Give one to a friend! Gift your co-workers! Suck up to your boss! Sale's over in 48 hours so get it while it's hot amazon.com/Obviously-Awes
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