My conversation with on the art and science of the bundle:
- casual fans, super fans, and non fans
why churn matters more than usage
- bundle myths (and corrections)
- pricing (power)
- the future of bundles
I loved this episode
investorfieldguide.com/shishir-mehrot
Conversation
This was one of the best podcast episodes of ILTB I've listened to. (And I've worked my way through most of the backlog!)
Absolutely brilliant, but mostly because I had no idea this view existed. 🤯
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What was your most unintuitive takeaway from the episode?
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Definitely!!
Interestingly another unintuitive takeaway for me was about the future, bundles would be targeting more casual fans overlap
On top of my head is a substack bundle across newsletters from variety of writers, each having their own subscriptions as well.
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Similarly, this could be one way you could expand to Podcasting. If my podcast player charges me a fixed bundle price for my OPML ( Feed ) to make me go add free across all my shows. It would be a steal for avid listeners of podcast, like me. This is achievable right away!
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