The most recent newsletter from has this perfect line toward the end “There's something here. I'm not yet sure what it is, but I'm going to find out.”
More creators should write like this. Readers don’t get value from from half-baked “definitive” takes.
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It’s better to invite readers on your journey. Especially in a newsletter or blog format, you can leverage what you don’t know as much as what you don’t.
could have left this out but because he included it, I’m more interested than ever. I’m with him for the trip.
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Thank you for the kind words! I'm afraid that I can't claim credit for this, though. In 2004 I read Mark Bernstein's 10 Tips on Writing For The Living Web, and I've been using that playbook ever since. alistapart.com/article/writel