for your writing at the commoncog blog, have you ever considered the impact of "signaling" to career moats? For example, you may be the most effective operator in a field, but if you can't signal that, it is unlikely the market will hire you at high rates.
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I have, but I don't think the world is lacking for advice on personal branding / signaling. The difficult bit is actually getting good at things, and that's what I'm focused on.