Ok, this seems to be a very, *very* interesting book. buff.ly/2TK5GQB
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I’m surprised too! You would think that someone who’s as into the decision making literature as I am would’ve heard of this by now, but it seems the recommendation algorithms I've been exposed to have completely failed me!
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It’s almost partly philosophical on how to measure things, but also gets into the mathematics of some of it. I found it paired well with Superforecasting
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