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My version of this is that startups are a tiny subset in the space of possible businesses. (I've written about it at commoncog.com/blog/dont-take) This isn't particularly new if you've studied businesses. But the cacophony of VC 'content marketing' may well obscure the fact.

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Cedric Chin

@ejames_c

If you remove the 'take on investment from a venture firm' constraint, your playbook expands significantly. There are variants on this constraint, too: - You can raise from angels (no fund maturity) - You can raise debt - You can optimise for free cash flow first, growth later

3:10 AM · Mar 2, 2020Twitter Web App

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The flip side to this, actually, is that there’s a LOT of good advice on how to scale a startup. Less so for small, non-VC-compatible companies who take less well-trodden routes. So I guess it cuts both ways!