Cedric Chin@ejames_cI wrote a thing on personal brands as a career moat: https://commoncog.com/blog/personal-brand-as-moat-personal-brand-as-soft-landing/… I'm quite pleased with it, but I do think the Internet has changed the calculus in this discussion. We'll know more in a decade.commoncog.comPersonal Brand as Moat, Personal Brand as Soft LandingBrands are an important tool for building economic moats in business. We look at how this translates to building career moats in an individual career.8:35 AM · Nov 19, 2019·Twitter Web App1 Quote Tweet2 Likes