Wow. I remember reading somewhere that for all of the hate thrown at SAP’s software, the annual retention is around 97% … and it goes up to 99% after you remove the customers who failed to renew because they went out of business.
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We are likely witnessing the most ambitious transformation to a cloud & subscription business model ever attempted with SAP.
2011 - 2018:
278x increase in cloud revenue to €5B
2x increase in total revenue to €25B
While continuing to generate €3B of free cash flow per year.
