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Or, to rephrase: “a healthy business with no moats will see competitors rush in at lower prices, driving aggregate industry returns to the opportunity cost of capital.”
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2. (Cont'd) A big thing that hurt Blue Apron was competition. Not only did HelloFresh, Sun Basket, Plated and others enter the scene, but restaurants like Chic-fil-a also made meal-kits A more in-tune customer based would've been a huge differentiator
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