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Yes! I have been reading it as a two-man 'book club' also with a Partner which has sparked great conversation. It definitely maps to my experience and has revealed tensions/opportunities where I find we are in-between segments that he defines.
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I originally thought of the book as a "secret weapon" for our firm, or any firm, since it's fallen into moderate obscurity due to its age. Though most of the things are straightforward, if you are open to implementing/changing practices, I think most firms can improve.
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(I switched to a product company sometime back, but my post-mortem of my performance running a consultancy was that I had to get wayyy better at servicing clients. Would love to know what worked best for you).
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