Cedric Chin@ejames_cYou know the old nut about ‘brand being a sustainable competitive advantage’? The problem, of course, is that brand is so expensive to build. Don’t think I understood *how* expensive it is until I read this piece: https://hbr.org/2001/10/the-perfect-paradox-of-star-brands-an-interview-with-bernard-arnault-of-lvmh…4:52 AM · Aug 11, 2019·Tweetbot for iΟS
