Cedric Chin on Twitter: "Part of the reason I scoff when someone says “oh, I’ve got this idea that I’ve already validated by talking to customers …” Maybe you have. But maybe you‘ve found what you wanted to find." / Twitter

That customer experience interviews are NOT EASY, and require ethnographic interviewing skills, which IS A SKILL TREE OF ITS OWN.

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Lets flip that meme around: what’s something that should be obvious, but your profession seems to misunderstand?

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