this comparison is of course a bit nonsense because of selection into Prime by heavy users the estimation of the actual revenue lift from prime for a representative user is quite tricky. i was once asked how i would identify this figure in an interview, long agohttps://twitter.com/TrungTPhan/status/1357703917648322560 …
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i know you're not :) it's just my preemptive disclaimer for basically everyone on the internet that may come to that tweet from Elsewhere
Thanks. Twitter will use this to make your timeline better. UndoUndo
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