when brands acquire a valuable reputation, a common tactic especially when coming under new ownership is to cash out on that value by reducing quality and cutting costs which results in a year or two of massive profits before people catch on https://twitter.com/halvorz/status/1334881025604902913 …
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that story is great
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My wife worked for a consulting firm like that. She helped them develop a method for assigning value to different ads using Shapley values. I'm sure they're still using her model, but who knows if anyone there understands how it actually works.
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