.@jason_koebler im sorry i didnt reach out in advance of my story on your story but I would be happy to post any corrections if youll give me an hour with your data leads, a list of your kpis, and write access to your databaseshttps://twitter.com/eigenrobot/status/1278829881464258560 …
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Replying to @eigenrobot
Do we know why data has made it easier to optimize for kpis like time spent on sites, but not for ad revenue? The pitch for so much ad tech is that it‘s the most sophisticated way to generate ad revenue, but no one’s making enough from ads.
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Replying to @Cool1Ok
big reason is its tricky to track users across sites and revenue is somewhat downstream of clicking on an ad there was a good print on this from eBay's chief economist on this in the early-mid aughts, he did some fun experiements with google keywords (though he misses some bits)
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Replying to @eigenrobot
So without having exact attribution models, corps just feel like they’re flying blind? I’ll look for the article. Have been wondering about this, since so many big brains seem devoted to a thing that apparently isn’t working out.
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Yeah there was a good article on this too Tldr is it's probably complicated and nuanced
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