.@jason_koebler im sorry i didnt reach out in advance of my story on your story but I would be happy to post any corrections if youll give me an hour with your data leads, a list of your kpis, and write access to your databaseshttps://twitter.com/eigenrobot/status/1278829881464258560 …
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second important issue is even if you can track from ad view to purchase for everyone, still takes a lot of work to be sure you're generating real lift and not simply burning ad money on people who would have bought anyway
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Interesting. Thanks.
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So without having exact attribution models, corps just feel like they’re flying blind? I’ll look for the article. Have been wondering about this, since so many big brains seem devoted to a thing that apparently isn’t working out.
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Yeah there was a good article on this too Tldr is it's probably complicated and nuanced
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