which books written in the last ten years are going to be so widely read or understood that in fifty years no one will admit to remembering having thought any other way?
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Ehh "nothing" is putting it too strong, but Kahneman admits that the sexy stuff like priming hasn't held up. Some stuff like loss aversion seems to have a grain of truth but is super hard to model.
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How about prospect theory, and the basic idea of fast unconscious processes and slow, deliberative conscious processes?
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