The Effect Size Is Always Zerohttps://twitter.com/patmarkey/status/1084842687755362305 …
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“Rational-dominated system” and “predictive success” seem like very different ideas. I doubt these imaginary marketing geniuses have a rigorously defensible framework for how society does- and will work. At least not during working hours.
That’s not to say they lack a model or an understanding of what’s going on. Just that it’s not easily transmissible. There’s a lot of knowledge that doesn’t lend itself well to lay discourse, and “how people work en masse” might be in that group.
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