after PR training at my last job my policy on talking to reporters is identical to my policy on talking to cops I think Sonya's idea is an improvement, but it will not get past the fact that journos are selected for their ability to control interviews and have daily practicehttps://twitter.com/sonyaellenmann/status/1034854408259923968 …
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In the tech world, I think they also get used to talking to reporters when they're a tiny startup and don't bother to get formal training because the hands-on experience feels sufficient. (Different if your background is a bigco, I assume, especially if you were a VP or w/e)
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Talking to Techcrunch in the early days as a tech VP is very different from talking to the NYT. This is also part of the reason that tech people get so upset about big media coverage - they're used to unabashed cheering.
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True. I also think tech reporters' collective attitude toward the industry they covered has shifted toward being more adversarial over the past couple of years. (Both good and bad IMO — less credulousness is good, kneejerk hostility is not)
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It took me a while to realize this after leaving, but I think I'm too credulous and sympathetic by default to actually become a great reporter. Idk, maybe more skepticism could have been trained into me
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I think generally the hostility that some perceive from journalists comes from journalists being more credulous, being lied to, and having that skepticism grow as a result. I think it grows more depending on what you cover, when and how long.
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Covering local politics made me real skeptical real fast.
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And these days we're in the long aftermath of tech executives being given all the possible credulity. It isn't so much knee-jerk hostility as it is the end of a long period of generosity and goodwill due to it being used and abused IMO.
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Can't it be both? I think there's been a harmful overreaction. But we may simply differ on that point :)
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I think they make the same mistake reasonably successful person talking to cops willingly is making. A sufficiently sheltered life leads even people in my country to believe police are more like a cross between Police Academy and a locally produced procedural
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and less like people who can arrest a person and strangle him to death in detention for $1000
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Speaking of selection effects, the journalists won't interview the ones who are good at not speaking to journalists, because obviously they won't speak to journalists. Therefore examples of VIPs who are bad at PR will be more available in our memory.
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