unless you're a professional Media Appearer, a journalist is going to be able to portray you however they like in an interview. Agreeing to talk to one is like going camping in remote Alaska with a very large face-tattooed survivalist with filed teeth HOPE HE'S FRIENDLY
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it blows my mind how many executives and other VIPs (for lack of a less cringey term) haven't had media training
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Innnnteresting, I would not have guessed this Maybe execs are selected for overconfidence and for social acumen in very different circumstances and just assume their skills will transfer
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In the tech world, I think they also get used to talking to reporters when they're a tiny startup and don't bother to get formal training because the hands-on experience feels sufficient. (Different if your background is a bigco, I assume, especially if you were a VP or w/e)
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Talking to Techcrunch in the early days as a tech VP is very different from talking to the NYT. This is also part of the reason that tech people get so upset about big media coverage - they're used to unabashed cheering.
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True. I also think tech reporters' collective attitude toward the industry they covered has shifted toward being more adversarial over the past couple of years. (Both good and bad IMO — less credulousness is good, kneejerk hostility is not)
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It took me a while to realize this after leaving, but I think I'm too credulous and sympathetic by default to actually become a great reporter. Idk, maybe more skepticism could have been trained into me
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I think generally the hostility that some perceive from journalists comes from journalists being more credulous, being lied to, and having that skepticism grow as a result. I think it grows more depending on what you cover, when and how long.
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Covering local politics made me real skeptical real fast.
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And same ultimate justification: It doesn't work. Nobody ever gave a heartfelt interview that completely reversed the public's perception of them, but a lot of people have tried and just made things immeasurably worse.
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brain-chess a la that one episode of doctor who when two journos interview each other
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