Robert H Frank

@econnaturalist

Cornell U; author, The Economic Naturalist, Success & Luck, and Under the Influence (Jan 2020, :

Ithaca, New York
Vrijeme pridruživanja: ožujak 2015.

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  1. prije 6 sati

    Keep your eye on Andrew Brady. As a social activist, he'll accomplish a lot in the years ahead.

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  2. proslijedio/la je Tweet

    Super interesting thread. Do individual pro environmental actions make sense (beyond virtue signalling)? In a world where behaviour can be contagious, they might be more powerful than we thought.

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  3. prije 6 sati

    For the 99.999...% of you who missed my Town Hall Seattle talk about UNDER THE INFLUENCE, it's archived here:

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  4. Or so I argue in UNDER THE INFLUENCE: PUTTING PEER PRESSURE TO WORK. 25/

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  5. The power of behavioral contagion converts your own small environmental steps into a lottery ticket. They might not matter, but they might also be the tiny ember that sparks a prairie fire. 24/

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  6. Because the stakes are so high, my hopes for this book are more elevated than ever. Nothing could please me more than to see it encourage the changes we need to make going forward. But I expect to continue plugging away in the likely event that this doesn’t happen. 23/

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  7. With the publication of each additional book, I continued to hope, but no longer expected, that it would make a difference. And in each case, little happened. But no regrets, for without having written those books, I couldn’t have written UNDER THE INFLUENCE. 22/

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  8. When my first book was published in early 1985, I hoped AND expected that it would have a major impact. By the autumn months of that year, I thought, bills incorporating my policy recommendations would be wending their way through Congress. Of course, that didn’t happen. 21/

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  9. At age 14, may have hoped, but probably didn’t expect, that her nascent campaign to rescue the planet would have major impact. But contagion is unpredictable. Even the smallest spark can ignite a firestorm. 20/

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  10. Keeping warming at bay will require a massive social movement, one that defeats climate obstructionists resoundingly at the polls. But such a movement becomes far more likely when personal consumption choices are more widely shaped by climate concerns. 19/

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  11. Taking such steps increases our likelihood of supporting candidates who favor strong climate legislation, of writing checks to their campaign committees, and of knocking on doors to help them get elected. It has certainly had that effect on my family. 18/

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  12. Installing solar panels, buying electric cars, or adopting more climate-friendly diets doesn’t just increase the likelihood of others taking similar steps; it also deepens our sense of identity as climate advocates. As Aristotle realized, “We are what we repeatedly do.” 17/

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  13. Parrying warming’s treat will still require dramatic changes in public policy, yes. But studying the power of behavioral contagion has persuaded me that conscious consumption may promote progress on the policy front in ways I had not previously appreciated. 16/

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  14. My failure to appreciate the extent to which behavioral contagion amplifies the effects of conscious consumption is one of the two reasons mentioned earlier for my skepticism about voluntary conservation measures. But it is the less important of the two. 15/

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  15. But contagion doesn’t stop there. Each new solar panel installation affects decisions by friends and relatives elsewhere, and so on. The growing installed base also accelerates the ongoing decline in the cost of renewable energy generation. 14/

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  16. They are almost always contiguous with others that also have red dots. Houses without red dots are similarly clustered. Studies estimate that the short-run effect of a 1% increase in the installed base leads to an almost 1% increase in the neighborhood adoption rate. 13/

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  17. Solar panel installation is another vivid example of contagion in the environmental domain. Google’s Project Sunroof shows aerial photos of your neighborhood in which houses with solar panels are identified with red dots. Note the location of houses that have them. 12/

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  18. But couldn’t we have done even more for the environment by buying carbon offsets? Perhaps, in the short run. But because no one sees carbon offset purchases, they aren’t contagious. And in the long run, hybrids were also a useful step on the path to plug-in electric cars. 11/

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  19. That Prius purchases were contagious is evidenced by the fact that it far outsold the competing Honda Civic hybrid. The difference? The Prius had a distinctively shaped body, whereas the Civic hybrid looked virtually identical to its internal combustion engine counterpart. 10/

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  20. But I now see that the direct effect of owning a Prius are only a small part of its total impact. Buying one affects not only your own emissions, but also the emissions of others whose car choices are influenced by your own. 9/

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