3. Organic Social (IG)
All we wanted was to get more traffic to our website, but what came from this channel was even better:
A COMMUNITY of people who genuinely wanted to hear from us.
IG was key because of its visual nature.
So, we spent about $10k buying viral accounts…
Conversation
And got around 700k followers.
From there, we cleaned up the content, rebranded the pages, and scaled them to a combined 2.2 million followers.
Our secret?
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We niched them HARD.
We had an account for people who lived in their van…
One for luxury travel…
One for people who liked camping…
And on every page, we gave our followers the chance to become stars.
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We featured thousands of people who submitted content on stories & posts being seen by millions.
Which drove our engagement through the roof.
We’d tag people, they’d blow up, they’d tag us right back…
It was a two-way street that resulted in a ton of new email subscribers.
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4. Ambassador Program
We already had insights on 5 million accounts from our cold email data, all we had to do is see which influencers they followed…
And ask those influencers if they’d promote our brand in exchange for points (redeemable for free airfare tickets).
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It was a huge success, and we were able to leverage other people’s hard-earned trust to drive more traffic to our site.
Note:
Anyone can do this, figure out what big accounts want, pay the price of leveraging their audience and create value for both sides.
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To wrap up, here are the key points that allowed us to acquire 500k email subs in 10 months:
> We gave people what they wanted
> We leveraged "paid" and organic audiences
> We created a genuine win-win scenario which led to people wanting to do business with us
[cont.]
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> We had high-quality, top-notch content (this is KEY)
> We built a community based on trust
Obviously, some of our strategies required some "paid" $$, but many of them were free, meaning anyone can do this to build a list of at least 25-50k subs.
⬇️⬇️
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If you enjoyed this thread and want me to write more behind-the-scenes content, follow me and RT the first tweet below:
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I scaled an email list from 0 to 500k subscribers in 10 months without using paid ads.
Here’s exactly how I did it:
(Steal my playbook)
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Got a lot of questions about what tool I used.
We built one internally.
My buddy sent me this:
I found a tool for IG/FB scraping that is really dope.
You don’t have to log in to any accounts, it’s affordable, and as far as I’ve seen works great!
Link:
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A few people mentioned they used the scraping tool I linked to above that my buddy sent my way.
Looks like they're having a Cyber Monday Sale that ends at midnight.
Link here: