We're gradually rolling this out to all eligible channels with over 10k subscribers. Always check the Monetization section in YouTube Studio beta, and you’ll see a new Merchandise tab when the feature is available for your channel. Hope you get it soon!
@TeamYouTube Hey I reached 10k subscribers this morning and have been excited to enable merch shelf. I can't find the option for it. (10k subs, Australia, no strikes). Thanks
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Thank you, do you know of any rough estimate this might take (days, weeks months)?
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