A lot of bootstrappers think they have a marketing problem: "I need to get better at marketing." But, it's more likely that you have a product problem: "Do customers really want this? Do they care enough about this to switch to a new solution?"
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It’s also easy to conflate marketing with distribution. A product can be superb and have excellent marketing but without distribution—getting the product _into_ the value chain where it can deliver value, it’s a non-event. WoM = awareness =/= adoption.
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“Oh man have you seen that new movie?! It’s awesome!” ‘No, where can I see it?’ (WoM) “It’s showing at Little Theatre Opposite Side of Town 8.” ‘Oh.’ (Distribution)
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Wydaje się, że ładowanie zajmuje dużo czasu.
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this is why most of my book,
