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There's this cycle where activists bring attention to an issue. Bad people say terrible things about that type of people in response. The activists, understanding that these attitudes are preventing the issue from being addressed, object to the terrible things.
yadda yadda yadda, presto: culture war. And if we get drawn in enough and spend all our time on this discussion about who said a bad thing and whether it was bad and what should happen to them, the bad people succeed in preventing the real issues from being addressed.
But (of course) if we spend no time on combating prejudice and lies about us, the real issues will never be addressed because the prejudice and lies succeed in poisoning the discussion and biasing it against us.
McWhorter's essay succeeds in diagnosing a problem whereby certain "allies" come for the sideshow but show little interest in the main show. I think talking about this dynamic can be useful... but only if we understand this as a sideshow problem, and remember the main show.
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