Co-founder & CTO @OrbitModel - we're hiring! · advocate for dev advocates 
· Rails · JAMstack · DevRel · he/him · #BlackLivesMatter
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2019 is an amazing time to be in developer relations. Hypergrowth companies everywhere: - APIs and developer tools - Open source and open core - Cloud, Paas, IaaS, DevOps And broad acceptance that the best communities—not just the best companies—are the ones who'll win.
I know from a month of conversations in SF this summer that developer adoption has fully become a C-level and board-level discussion. VC's and their portfolio companies discuss it when they meet. Developer advocates get discussed as strategic hires as if execs.
Folks who know the space, including VCs, have observed that the ability to build a large, passionate community has made or broken dev-facing companies across the last 2 generations.
Founders and VCs are starting to agree with me that adoption risk is one of the biggest risks for founders of new dev-facing companies, even if they are brilliant and create an extraordinary product. We all know the Betamax / VHS story - the best tech doesn't always win.
In consulting this past year, we met a lot of new dev companies where every single employee was an engineer bulilding product, and zero folks dedicated to adoption and growth, all the way up to 15 people! Adoption is a snowball and not starting earlier is a lost opportunity.
As you might imagine, it was usually the CEO picking up the slack and working on adoption alongside a hundred other things. Not hard to understand why they sought us out to help and wanted to start immediately. The "now what?" moment after the dev team ships the MVP is painful.
For enterpreneurial-minded developer advocates, there are so many young, promising companies out there who need you. Companies building something awesome but not thinking hard enough about why developers will care. If you can bridge that gap, you'll have a huge impact.
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