Reminder: E3 is an unnecessary cringefest. It exists solely for business investors and retail partners. It does not exist for you and me. It has everything to do with money, and nothing to do with art. We'd be better off if more companies just did Directs like Nintendo.
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My impression: E3 exists to assure Wal-Mart that they will be able to occupy shelf space with more soulless pieces of plastic like Call of Opsfield: Nazi Raid Reach 14. But I don't have numbers to back up this impression. So I'll stop badmouthing E3 on Twitter without evidence.
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E3 is just the largest of a lot of different large press events and floor shows throughout the year. Aside from sheer scale and the hype the community generates, what's worse about it than other, similar events?
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