EA focuses on engagement because it leads to spending. This is a casino innocently saying it's just trying to get people in the door, as if what they do once inside is completely unrelated.https://twitter.com/GIBiz/status/1386965426702270466 …
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Of course EA wants people to buy Ultimate Team packs. They make up more then a quarter of the company's revenues. But it knows that saying the obvious out loud sounds bad, that it inches closer to widespread understanding that the business model is indefensible.
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I wonder how much of this is about internal messaging as well. It's probably not great for morale telling devs you're trying to maximize player spending. Telling them to maximize engagement achieves the same ends and lets them sleep easier at night.
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W odpowiedzi do @BrendanSinclair
never let anyone ask "engagement with what?" and you're golden!
06:09 - 27 kwi 2021
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