EA has some, uh, ambitious projections
this is probably a correct take esp given the fact that EA, like, does not release that kind of game ever really, but I also think wow they are REALLY underestimating STAR WARS, a property they routinely make games for!
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I'd argue the "routinely" part, but yeah. I think between all the cancellations and shutdowns, they're extremely afraid of a single-player Star Wars game bombing but are hoping to treat Fallen Order as a prestige title.
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Isn't 6-8m what God of War did? Kind of makes sense to put a pin in that kind of number considering that was not exactly a bad result for God of War either... Aiming higher could potentially just lead to a Tomb Raider/Sleeping Dogs situation where no amount is high enough...
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I think it also makes good sense that they're being cautious after missing projections for unit sales on Anthem and Battlefront II, it just (as Imran points out) sort of highlights how EA sees GaaS-type stuff versus single-player experiences
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