Unless the intention was to create an atmosphere in which everyone thinks "oh nobody is complying", plus a load of grumpiness and Covid-cop reporting
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All their nudgeforce stuff seems to be "be as vague and unclear as possible" not a more reasonable "suggest clear guidance and most people will follow it without being billy clubbed"
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I've been mulling "why are these Nudgers so fucking bad at communication?" and came to realise that part of the attraction of Nudge is that it's making people do things they don't realise, i.e. you have to deceive them in some way
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Plus, somewhere along the line the means has become the ends, so Nudgers are no longer thinking "What do I do to achieve this social good" but "We must perform a Nudge today"
End of conversation
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