... it's all so white. This is the "America" of nationalist fairy tales: rural land, settled by self-reliant white farmers & good Christians. It's all trucks & dust & manual labor & squinting at the horizon while wiping sweat from your brow. This is the kind of "unity" ...
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... designed to comfort (or at least not threaten) white people. It says, "let's unify by joining together to reaffirm America's mythical self-conception, despite the real-world violence & repression it has always entailed."
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If I'm, I dunno, a latino housekeeper in Vegas or black Uber driver in Sacramento, what's in the commercial for me? What does this kind of "unity" promise me? What can I find in "the (mythical) middle"? Nothing. It's not for me.
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If America ever does come together in some kind of social solidarity again (which looks pretty doubtful), it's not going to be around the myths & iconography of 20th century hegemonic white culture in the US. It's going to be around something NEW -- new stories, new icons.
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It's fine, I guess, that Bruce & Jeep are trying to comfort white people. When white people get upset, lots of other people tend to suffer & die. But the ad is a lie, an illusion. That America is gone. A new, genuinely multicultural, multiethnic America awaits. </fin>
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Here's an ad that does a much better job capturing patriotism. (h/t
@JenTheTiredRN)https://www.youtube.com/watch?v=0MdK8hBkR3s&feature=youtu.be …Show this thread -
This thread kinda took off, so lemme just add: it's entirely possible to think this ad is a misfire while ALSO thinking Springsteen made it with good intentions, remains a good person, and deserves his music-legend status. These can all be true.
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Kristin Du Mez's "Jesus and John Wayne" is useful here.https://www.penguinrandomhouse.ca/books/647874/jesus-and-john-wayne-by-kobes-du-mez-kristin/9781631495731 …
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Jeep 1942 "Get in! We're going to kill Hitler!" Jeep 2021 " How does half-facism sound to everybody?"
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