Now I see! Take your initials, place "oo" in the middle & there's your new startup company's name. Brings me to Skoodh, which sounds like I was meant to sell skiing underwear. #oohttps://www.nytimes.com/2018/07/25/magazine/big-business-gwyneth-paltrow-wellness.html?smid=tw-nytmag&smtyp=cur …
I'd be Loock, which actually sounds like a trendy startup, but turns out it's actually a trendy Berlin art gallery http://loock.info/
