David Richeson

@dricheson

I help people and brands connect to their own deeper purpose and to other people-through holistic planning, social media and life coaching.

New York, NY
Joined June 2007
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  1. Mar 30

    It’s time to change gun laws forever with

    1 retweet 2 likes
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  2. Mar 13

    Majority of consumers will be using voice for shopping in the next 3 years (according to Comscore)

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  3. Mar 13

    CMOs have to be business people who happen to specialize in marketing and communications

    1 retweet 1 like
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  4. Mar 13

    Many CMOs make a mistake in discounting the earned and peer-to-peer spaces because they can’t control them.

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  5. Mar 13

    Brands should have an independent marketing analytics department who can evaluate efforts objectively.

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  6. Mar 13

    Creative-led strategies often fail when they aren’t tied to business impact.

    1 retweet 1 like
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  7. Mar 13

    We have moved from 1 asset (the ad) to the masses to more one to one creative messaging. Retail Me Not has moved from 50 creative variations in a campaign to 5000.

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  8. Mar 13

    Analytics and data are more like a coach and a bodyguard for creative. The coach makes it better, and the bodyguard defends the decisions.

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  9. Mar 13

    For a CMO, all media is either performing or not performing. But you have to understand the time lags in brand marketing. It monetizes differently.

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  10. Mar 13

    Start with knowledge base of consumer questions and build that into AI/chatbot model

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  11. Mar 13

    Sharing economy makes it easy to give feedback. Uber, Lift & AirBnB users know that their success is dependent on feedback.

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  12. Mar 13

    Mobile keeps raising the bar on the need for simplicity in user feedback. Must reduce friction. Make it easy.

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  13. Mar 13

    Brands need to know the top 5 questions asked by consumers on social media

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  14. Mar 13

    We have to drive a high trust and high value transaction to get first party data in the age of GRPR.

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  15. Mar 13

    “Emotional personalization” of the stories we are telling is important so that customers know that you care as a company

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  16. Mar 13

    Consumers are coming at brands enabled by a dramatic decrease in friction, and brands need to be concierges to answer questions with utility -

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  17. Mar 12

    Be tenacious, unique and nice to gain traction in innovation.

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  18. Mar 12

    Supporting nurses after some negative commentary on The View about a nurse on Miss America was a hugely successful campaign that J&J created by “newsjacking” the moment in an important conversation in which they had a right to play. at J&J

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  19. Mar 12

    Tech innovations to follow: AI, voice, global collaboration and process systems to smooth entropy. at J&J

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  20. Mar 12

    Tech trends that are leading the pack: AI (specifically voice search); example in diabetes: monitoring glucose and knowing when you need more test strips

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