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Like, you can't say with a straight face "we are a market maker we don't take directional risk on the housing market" and then hold a ton of houses on the balance sheet. In doing so you are, eo ipso, taking a directional view--you're long houses!
And this is before we even get into the issues of toxic flow, where Zillow also clearly got rinsed by more informed counterparties who took them to the woodshed on pricing because it turns out that nonfungible illiquid assets are hard to price algorithmically
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