The beating heart of shorism is this insight: "most of the real juice is how the media chooses to cover you" Given enough coverage, "the optics" of an issue become a self-fulfilling prophecy. Why do you think the afghan withdraw suddenly became so unpopular?https://twitter.com/davidshor/status/1447199832955830273 …
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drew Retweeted drew
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drew @drewg__Putting it more bluntly: earned media is close to the only factor that matters anymore in elections. The ability to generate headlines and favorable press coverage will do more work than any amount of spending on field operations. https://twitter.com/RossBarkan/status/1237142961776975872 …1 reply 0 retweets 1 likeShow this thread
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drew @drewg__
Gladhand with the press>>generate positive coverage>>let the positive earned media roll in
i find @Lis_Smith totally despicable but she played this game to perfection and turned a nobody mayor into a serious candidate by executing this playbook
Bernie's press team failed him https://twitter.com/GravelInstitute/status/1247662710365605888 …
10:19 PM - 10 Oct 2021
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