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So even in a world with no PFOF I think it's not just possible but *likely* that the brokerages will continue with free trades as a valuable tool for customer acquisition--after all, if you're the only shop in town with commissions do you think retail traders will go to you?
The point here is that not only does consumer psychology favor zero commission, but retail brokerage economics do as well. They are in the business of collecting retail dollars and generating net interest from that base. They are not in the "trading" business per se
It's not been publicly confirmed but there is speculation that Jump internalizes Robinhood crypto flowhttps://frontmonth.substack.com/p/the-usain-bolt-of-electronic-trading …
Even the less pfof centric brokerages moved to zero commission trades … (for exactly the reason you mentioned) so hard to see them bringing it back. Now only if they could do that for futures…
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