Prediction: Ending payment for order flow will be sucked into the ESG zeitgeist. BlackRock & Vanguard will push brokers to end it as part of "improving market structure" for brokers to be included in ESG funds. Millennials & governments will cheer the move.
I think the market makers do that but yeah, both citadel and virtu frequently cite this as a reason why they are good for retail
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i thought brokers got to choose how to allocate and robinhood just took all of it
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truthfully i dont know whether its a rebate from the broker or if its paid directly to retail traders via the executed price itself but one way or another the price improvement comes from market makers
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