RETWEET
THIS
TONIGHT
TO
HELP
#MAKESPACEFORWOMEN
For every RT, Olay is donating $1, up to $500K, to help @GirlsWhoCode. Because when we #MakeSpaceForWomen
, we make space for everyonepic.twitter.com/fNLFgrLGo6
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Because they want more people to know about @GirlsWhoCode
That's not it.For every donation they get a phone number/email that they can then use to make 10x's (if not more) the max $500k. Olay doesn't give a shit. Half a mill is super cheap advertising AND if you can get contact info to peddle and or sell
. Sad times. But true.
They spent probably $5 million plus running that Super Bowl ad, it’s not about supporting the organization it’s about making themselves look good.
2 in 1 for awareness and the actual donation. Plus it allows olay to see if their audience cares about this sort of thing. I dont think it's a problem at all
Just flippin donate the $$$ and then brag ya did it.
Can’t they do both?
? Do you know how ads work
Because the culture change by sparking a public conversation and the promotion of the non-profit are also important.
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