I cannot believe no one told me that KITH ripped off Félix González-Torres's piece about his partner dying of AIDS for a drop celebrating ****the 60th anniversary of the X-Men franchise****
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Elizabeth Goodspeed
@domesticetch
Independent designer, writer, trend spotter, & casual archivist (she/her)
Elizabeth Goodspeed’s posts
Now accepting name suggestions for this music video typography trend
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Not to mention the other major cultural implications of a pile of shoes like this... please say sike!!!!
Oh my god, I just found a gallery in Canada that sells original paintings used for the covers of 1980s and 90s romance novels for only $120—the way I NEED one
I think we should bring back matchbooks that show teeny tiny drawings of the place they're from
incredible paintings of clothing details by midcentury Italian artist Domenico Gnoli 🎀
Only Bode could have me considering spending $600 on a shirt "inspired by an oven mitt from the 1940s"
Truly obsessed with the hand lettered signage at this old provisions store in Great Barrington
graphic designers be like
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what a beautiful letter
Loewe going for the rare "contractor van dashboard-core"
I try to keep my feed relatively PG-13 but I also need everyone to know that old porn magazines have the best mastheads
Nina Simone Concert Poster, 1971 / Sorta Summer Party Poster by Brett Stenson, 2023
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I doubt this was intentional, but I don’t think that makes it any better—still a massive oversight that no one thought of / knew either visually similar reference, both of which have important context and intense emotional meaning. Inept moodboarding or media illiteracy at best!
At the risk of being insufferable with too many ongoing trend spots: I was looking at this rebrand again today and a lightbulb went off in my head that it actually includes a whole other resurgent design trope I hadn't noticed until now: ridiculously giant drop-shadows!!!!
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Replying to @domesticetch
Fanta rebrand leaning heavily into this illo style + a bunch of other zeitgeisty trends like wide angle perspective / imagery shot from below and macro photography 
IMO a trend that's sort of related to this whole "apple keynote format as studio case study" is the rise of identity systems that actually bring traditional UX/UI elements (like pill shaped buttons) INTO branding so that product design + brand design feel more apples to apples
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The Design Agency Presentation Template in 2023:
Really intrigued by the way that macro photography has totally taken over brand AD in the last year—I wonder how much of it is aesthetic (full bleed close ups feel high end + editorial) and how much is logistic (easier to shoot cheaply without a full studio setup, stylist, etc.)
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Anyways, this whole trend mostly just gives me flashbacks to the time I decided to arrange over 800 movie title cards into niche categories as research for a project
I can't explain it but this new Bandit Running campaign set in a random Brooklyn apartment is just a trickle down from Bode and ALD shooting at a cabin in the Poconos twitter.com/domesticetch/s
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Lol, I've been tracking these here—
Where do folks go to look for emerging / more junior illustrators these days? I have a few fun editorial print projects right now with small-medium budgets and am really coming up dry! (Also: if YOU are an illustrator down for this kind of work feel free to drop a link!)
Don't mind me, just smoking a joint and then spending two hours looking at a website from 2002 about can collecting
Once again reminding you that old porn magazines have the best mastheads
Recipe pages designed and illustrated by a favorite of mine, Cipe Pineles, in the 1950s. Cipe was born to Orthodox Jewish parents in Vienna and went on to become art director at Glamour in the US (and later, at Seventeen)—making her the first woman AD at an American magazine!
Cover art from Mattel’s fortune-telling line “Mystique” (1969)
Embarassed by the number of moodboards I have put this random book cover on
Scanning is back (Fara Homidi, Tiermarq, Kyoot, Monastery)
Slowly assembling a collection of curriculum appropriate memes
I collaborated with this year on a super fun rebrand for legacy sock (!!!) company Thorlo. The best part was getting to do my take on the ideal logo—huge, bold, and all caps (see: Ilford, Jil Sander, Ebbs, etc.)
I've really been enjoying the work of Japanese painter and comic artist Tiger Tateishi recently—he has such an amazing grasp of color and a unique approach to what it means to make "sequential" art (discovered via the ever-excellent curation of !)
Obsessed with this 1970 Betty Crocker cookbook called "Foods Men Like"
Still seeing a LOT of quirky geometric frames showing up in branding—curious if we're past the peak or still getting to it...
Some of my students were struggling to find internships, so I made this master list of studios for them to reach out to and figured I'd share it here too! It skews more towards the US + branding (my own bias) but I welcome any additions / nominations 💙 bit.ly/designstudioli
Having a bit of an love affair recently with 80’s hyper-realist airbrush art—particularly obsessed with this series of perfectly glossy food by Masao Saito.
Why would you do a semi throwback like this when the perfect packaging already exists, as-is, in your own archive!!!
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and a moment of silent respect for this art direction!!!!
Finally got around to taking some nice shots of Anyway, the tween mag I designed + creative directed this Fall! Photographed by Graham Pollack : )
We're working on the second issue right now and are always looking for collaborators—DM me if you have fun ideas for 8-12 y/os!
Dipping my toes into the *~discourse~* to say that design "plagiarism" mostly feels like a product of late stage capitalism. It sure feels like no one is getting paid enough to do something truly original; clients often don’t see the difference or don’t care enough to pay for it!
I typically avoid commenting on any big rebrands, but... the new Girl Scouts identity is not doing it for me! GS has such an amazingly rich visual history that seems to have been totally ignored in favor of a pretty generic + trendy approach (framing shapes, neon colors, etc.)
A raccoon somehow got into my parent's (upstairs) bathroom... and took a nap... ???
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Mentioned below but to reiterate: 1) yes this title card style has existed forever in film, particularly in the 70s & 40s 2) what's *newer* is it being used for music videos too 3) what's **newest** is the composition/style being used as a meta advertisement in print + branding.
I wrote an op-ed for this week about art direction trends, the downsides of are.na, and the moodboard as ouroboros; hero collage features one of my favorite AD tropes, the cloud backdrop ☁️
Three hours of driving but we did indeed secure TWO highly discounted egg chairs on Facebook marketplace (splitting with a friend)
Sorry to be a hater but I am not vibing with the new B*n Appet*t redesign—I think the ample white space + condensed serifs are trying to be ’60s / ’70s retro but instead it lands as very dated (dare I say Y2K Bazaar) to me. Apologies!!!
New summery guest issue of Casual Archivist out today by about Japanese ice cream packaging! (just in time for fall weather... ahem)
mailchi.mp/elizabethgoods
Obsessed with Sunnei's Fall 2023 show last week where models walked off the edge of the runway and crowdsurfed—insanely cool IRL experience with the added artifact of insanely good campaign shots for the collection in one fell swoop
So excited to announce my new zine, How To Live On Love, an exploration of type in mid-century erotic pulp fiction covers—created in collaboration with the wonderful folks at .
Available for pre-order here: hightidenyc.com/shop/how-to-li 💜
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I've been practicing vector lettering over the last few years by tracing bonkers titles from old pulp romance novels. I've compiled a decent number and feel like it could be fun to "do" something with them—would people be interested in this as a... zine? Or something else?
Motion blur is innnnnnnnnnn (Maristella says this is because of Alanis Morissette)
I check ebay weekly to see if anyone has listed one of these perfect posters by John Alcorn
A new micro (hah) trend: miniatures!!! I feel like this could be seen as the nexus point between scenic backgrounds, trompe l'oeil, and monumental minimalism—a little silly, definitely eye-catching, and leaning into the larger surrealist zeitgeist.
I've always had a soft spot for the style of these mid-mod illustrated maps that you find on the end sheets of old non-fiction kids books and encyclopedias
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Unrelated to the relationship itself, THIS description of Uruguay is what took me out
