One dark pattern at Twitter: they clearly know I run 3-4 active accounts. They annoy me by running same growth tactics on all of them because they report active accounts, not distinct humans to Wall Street. Making it less noisy to have more accounts doesn’t serve the MAU metric.
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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I think “active accounts” vs “distinct humans” actually makes sense from a business POV. Each time I log in, create new inventory, new views, new advertising opps. Would even argue “2nd / 3rd acct” views more valuable than many single acct views bc those users like most engaged.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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The answer largely depends on the aggressiveness of the growth tactic right? I think Oscar is reacting to tie cumulative impact
Thanks. Twitter will use this to make your timeline better. UndoUndo
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