Twitter Moments Thread When we first set out to build Moments (project Lightning!), we were trying to do a couple different things, the most important of which was to create a regular and more visual Twitter use case for those people without a robust timeline.
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Basically, enable users to “get” Twitter without having to build a robust graph. In the last year, I’ve anecdotally had a handful of people tell me that they’ve gone from inactive/infrequent on the platform to regular/frequent users and their use of Twitter is through Moments**
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Interestingly, it was not clear Moments would work for this class of users based on early data. There are some product decisions you make despite what the early data tell you (snapchat stories, if I remember correctly, went lightly used for more than a year before taking off)
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Another thing we were trying to accomplish when we designed/built moments was to enable users to hear from authoritative sources on a topic while not losing what we called “the roar of the crowd”, that sense of all the other people around the world chiming in on a topic/event.
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As Moments has evolved over the last couple years, I think the team at Twitter has done an increasingly great job of balancing high authority sources with “the roar of the crowd” in curating moments and making them this great entry point into the platform.
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Kudos to everybody at Twitter for sticking with this endeavor, iterating on it to make it a lot better, and creating a regular Twitter use case for a class of users who had historically struggled to build an effective timeline.
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** (important caveat: please don't read too much into "handful of people"....i mean literally a handful over the course of months)
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Replying to @dickc
Jack Appleby Retweeted Jack Appleby
While I generally enjoy & read Twitter moments with some regularity, I'm curious to your take on this.https://twitter.com/JuiceboxCA/status/952767243678396416 …
Jack Appleby added,
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This is a loooooong discussion that i won't be able to do any justice to here, even with threads. My short and insufficient answer is that curation in every instance is necessarily subjective for the simple reason that you are picking some not all. Not sure how to avoid that.
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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