Basically, enable users to “get” Twitter without having to build a robust graph. In the last year, I’ve anecdotally had a handful of people tell me that they’ve gone from inactive/infrequent on the platform to regular/frequent users and their use of Twitter is through Moments**
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Interestingly, it was not clear Moments would work for this class of users based on early data. There are some product decisions you make despite what the early data tell you (snapchat stories, if I remember correctly, went lightly used for more than a year before taking off)
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Another thing we were trying to accomplish when we designed/built moments was to enable users to hear from authoritative sources on a topic while not losing what we called “the roar of the crowd”, that sense of all the other people around the world chiming in on a topic/event.
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As Moments has evolved over the last couple years, I think the team at Twitter has done an increasingly great job of balancing high authority sources with “the roar of the crowd” in curating moments and making them this great entry point into the platform.
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Kudos to everybody at Twitter for sticking with this endeavor, iterating on it to make it a lot better, and creating a regular Twitter use case for a class of users who had historically struggled to build an effective timeline.
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** (important caveat: please don't read too much into "handful of people"....i mean literally a handful over the course of months)
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Amen. My wife has gone from inactive to a heavy user DAU and her Twitter experience is 99.8% Moments
(via Explore tab) and 0.2% home TL
. A massively underrated and under leveraged feature IMO. -
My wife is the exact same way.
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It’s such a highlight for me. Daily entry point and whenever I want a perspective on something unfolding. Great work all round
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I check it everyday.
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Got so excited when Twitter informed me I had a tweet in a Moment
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This is the current "Moments". It's a total joke. Moments sucks.pic.twitter.com/EQD0mxU2sT
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Thank you
@dickc, we had a ton of fun building it and it was a highlight in my career to see Moments brought to life. -
+1
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it's also an elegant solution to the fabricated news and filter bubble crisis - keeping the human curation element
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Just pls make it possible for us to choose location and language of the Moments we see, just like you do for trending topics
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It could’ve been and could be a few times better imo. Just adding a live feel to it and curating to personalize would be massive wins that are actually possible already. So yes agree it is good but nowhere as good as it could be with good product leadership
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when I'm busy and working away - Moments is the perfect place to get a quick catch up of what people are talking about. It's where people source their news updates now. Wel done Dick
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