DHH
Gary Gaspar
@dhh we don't know what's behind the scene. If you account for lifetime value, they might be the geniuses here.
Box spent $99M on sales & marketing alone in 2012 to earn $58M. In 2013, they spent $171M to earn revenues of $124M. Holy crap.
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@garygaspar If their LTVs were so fantastic, they'd probably have put that in the S-1 rather than the vanity metrics there. - View other replies
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@dhh Do you think it's another Groupon then? -
@garygaspar It's a very different business. I do think the financials look shit, though.
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@dhh We can do that! Paypal me $171, and I’ll buy $124 in basecamp services from you. -
@jpmcardle@dhh Shows how unrealistic the VC route can be. Now they’re trying to diffuse the risk and cash out. -
@dhh@zachinglis pretty sure even I can do that! -
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@dhh@lewisflude revenues, not profits? Wow. -
@jongold good call Jon! Profit = sanity
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@dhh I remember@levie back in late 2013 at@StartUpHacksCo saying that they are like "@Dropbox but with an actual business plan". -
@dhh shit. thats a lot of sales and marketing. Scary. Not feeling this is going to end well. What do you think DHH? -
@dhh they're only getting revenue from 7% of their users. So they have acquired an engaged pipeline, ready for conversion in 2014 revenues -
@dhh seems like Box is trying emulate SalesForce, doesn't it? -
@dhh do some reading on http://xero.com -
@dhh what is Box? -
@dhh Just think about the revenues Basecamp could have if you had blown through 400 million since 2005 :)
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