The misconception of antitrust law is that "raising prices" has to mean "end user pays more money". You can also raise prices by forcing companies reliant on the monopoly index to pay more. Which in turn raises the cognitive cost of users to steer clear of the misdirection.
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The other conclusion here is that Google simply sucks as making money off anything but ads. Virtually all their profits come from selling ads on their monopoly search engine. So the only way to keep growing, now that everyone is using Google, is to charge more. A lot more.
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This is why trillion-dollar companies are not to be celebrated, but bemoaned! For Google to grow just 5% year/year, they have to add $5 billion to their market cap. FIVE BILLION. IN ONE YEAR. That's a lot of shaking down to do. Then again next year. And the next. And the next.
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This is why monopolists often end up being a blackhole for innovation. It's simply so much easier to squeeze existing, captive customers or to copycat other innovators while you use your monopoly in one realm to conquer the other. THIS IS WHY WE HAVE ANTITRUST LAWS!
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Sergey Brin knew of this danger! The original paper explaining Google spelled it out in utterly plain terms: "Advertising income often provides an incentive to provide poor quality search results". (h/t
@michael_nielsen) http://infolab.stanford.edu/~backrub/google.html …pic.twitter.com/R9SS7Min8g
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User: "How do I get to Costco?" Google: "Here are directions to Target." User: "But I asked for directions to Costco." Google: "Target gave us a lot of money. So, here are directions to Target. If you still want Costco, keep scrolling, but Target is great." (via hn/kempbellt)
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"The product sensibility and the product genius that brought them to that monopolistic position gets rotted out, by people running these companies who have no conception of a good product vs a bad product" (via hn/amatecha)https://www.youtube.com/watch?v=-AxZofbMGpM&t=53s …
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Let me restate that a little bit: even the best companies with the best intentions eventually have to meet their share holder masters. One the low hanging fruit is collected, the next step is taken, and it isn’t always pretty.
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This is why I love to support businesses that are neither public or have received VC funding
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I switched to DDG months ago, works great. I switched back to Firefox months ago, works great. I changed my language so I tell my daughter to "search" not to "google". I don't want to work for Big 4 anymore. Slowly, the tide is turning.

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Need to bring back the old Spread Firefox grassroots community campaign. Friggin’ loved that thing. Stickers, badges, pins, et al.
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Čini se da učitavanje traje već neko vrijeme.
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