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And TBH I think it's only possible in a smaller firm. Owned by someone who has the right amount of.... principal? Or maybe spite? to do what is monetarily disadvantageous. And staffed by people who are so good, earning a reputation, that companies seek them out regardless.
It certainly requires more nimble communication than most firms are capable of. Blockchain software is also unique: everyone has a copy of the code they run, and must trust it ultimately. You'll notice we have 10x the public reports for them vs typical software.
